The Amsterdam Jeffrey West shoe store is decorated in black and red by Dutch florist and decorator Menno Kroon. Glamour is infused into the room by the use of red velvet, metalic colors, large mirrors and decorative feathers in funky pink. Masculinity is conveyed by the dark colors and the bull’s head on the wall. An artistic and out of the box “garden” creates the perfect view. Grand furniture pieces are purchased from Mark Brasier Jones.